5 reasons why you should have Premium Essentials in your wardrobe
What are Premium Essentials?
Premium Essentials are high quality clothing items that are versatile, durable and chic. Compared to your average high-street basics, which are usually low-priced and need to be regularly replaced due to low-quality, Premium Essentials have a strong focus on high-quality materials and finest craftsmanship. Thanks to its functional aesthetic and timeless design, you can wear these essentials over and over again. These are wardrobe staples you love and cherish season after season and create memories in. It is a purchase that helps a more sustainable approach to consumption and to build a capsule wardrobe based on quality over quantity, versatility and functionality.
5 Reasons why you should invest in Premium Essentials
Having a capsule wardrobe filled with thoughtfully selected Premium Essentials maximizes the wearability of all garments and cultivates forever treasures in your closet. We narrowed down the 5 most powerful reasons why it’s time to shift your consumption manner and invest in essentials that are made to stand the test of time.
Reason 1. The life-cycle of your garments
By placing emphasis on high-standard fabrics and workmanship, you prolong the life-cycle of your pieces and imbue them with a heirloom quality that is worthy to be passed on to the next generation.
Reason 2. The sustainable approach
By focusing on Premium Essential clothing, not trends, you follow an alternative to the “buy today, throw away tomorrow” model and support a more considered approach to consumption. By making better choices, you reduce waste and avoid overconsumption, so clothes don’t end up in landfill.
Reason 3. Simple Choices = Simpler Life
Having a well-curated wardrobe filled with fewer, better and versatile Premium Essentials, you will always find something wearable, no matter what season or occasion. It creates room in your wardrobe and simplifies your life by having handy, functional pieces for every day.
Reason 4. The time and money you save
By focusing on a better, high-quality, minimalist wardrobe you save money in the long run by re-wearing what you have and being versatile in your everyday looks in no time.
Reason 5. More room for freedom and creativity
Having a capsule wardrobe, filled with thoughtfully selected Premium Essential clothing items, gives you the freedom to express your personal style through versatile outfits, which you feel best in and you totally love to wear from desk to dinner and everything in between.
How many Premium Essentials should you have in your capsule wardrobe?
The number of Premium Essentials can vary depending on your work, lifestyle and financial situation. As these are the core pieces you pull out every single day and also express your aesthetic, e.g. suits, if you are working in a corporate environment, it makes sense to evaluate which items serve you best rather than focusing on an actual number. It doesn’t mean you have to spend heaps of money either. You might spend a bit more at the beginning but in the end you are saving money in the long-run thanks to high-quality and wearability.
Premium Essentials are all about buying less, choosing well and making it last. Pieces like these are at the heart of what CIMELIA stands for. It’s our vision to create adaptable classic garments that fit into every petite woman’s capsule wardrobe. Stay tuned for our first, small Premium Essential collection, characterised by a polished, sophisticated yet relaxed aesthetic. Sign up for our newsletter here - to be among the first to know when we are ready to launch.